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The Creativity Workshop

The Creativity Workshop is based in New York City and is taught around the world.

It was established in 1993 by educator and writer Shelley Berc and educator and multimedia artist Alejandro Fogel. The organization is dedicated to teaching individuals and groups about their creative processes.


We teach from the point of view that people are by nature creative and that creativity, like DNA, is unique to each individual. We believe that in the right atmosphere and with the right tools anyone can tap into the creative stream that runs through us all.

To help you access and develop your creativity, we have developed a progression of exercises and techniques that explore sense perceptions, free-form writing and drawing, associative thinking, mapmaking, constructive daydreaming, memory, collage, and photography.

What Will You Learn?

The Creativity Workshop is an experiential workshop of doing and experimenting. Our exercises and instructors’ talks focus on helping you:

  • Learn practical techniques to ignite your creativity, imagination, and unique writing style
  • Find new sources of inspiration in everyday lifeBenefits
  • Get over writer’s block and paralyzing self-criticism
  • Establish a daily writing practice that is productive and fun

Writing Workshops Focusing on the Creative Process and International Travel

In our creative writing classes you will generate brand new work and discover new material for any works-in-process you are creating. We will teach you exercises that will help you gain confidence in your writing and a greater awareness of what your unique creative process needs to flourish.
We use many different techniques to help you on your writer’s journey. You will be doing free writing, writing from guided visualizations, collaborative writing, journaling and memoir and even some drawing, photography, and mindfulness.

Many writers have credited writing their first books, scripts, and memoirs to taking our interdisciplinary writing course.

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