Sunday, April 22, 2018
Tuscany Suites and Casino, 255 E Flamingo Rd, Las Vegas, NV 89169
Jane Friedman is a well-known and highly respected expert in the publishing industry. In addition to being a columnist with Publishers Weekly and a professor with The Great Courses, Jane maintains an award-winning blog for writers at JaneFriedman.com. During her intensive Sunday workshop, Jane will present a full day Master Class on Author Platform that will cover topics such as:
The Art & Business of Author Platform: Writers are often baffled by platform because it’s seen as a marketing and promotion mindset—antithetical to the artist mindset. However, there is a way to approach platform that isn’t about selling, but rather understanding human behavior (including your own!). Learn how to evaluate your platform by paying attention to 6 key components.
Advanced Platform Building: Meaningful Metrics and Lifelong Readership Growth: Success is not measured by how many followers you have. It’s about focused and consistent effort over a long period of time, which leads to finding more and more readers who love what you do. We’ll discuss metrics that help you make informed and meaningful decisions about how to best spend your time, and what advanced platform building looks like for an established author.
Make It Worth Your Time: How to Analyze and Adjust Your Social Media Involvement: Time is one of the most precious things anyone has, so it’s a smart writer who asks, “Is this social media stuff really the best use of my time?” While it can be a highly subjective matter (every career has different needs and phases), we’ll talk about how to quantify your activity on social media, analyze its impact, and make the best choices for the short term and long term. Rather than being driven by trends (or what your friends are doing), we’ll look at how you can make the best decision for you.
Your Author Website: Mistakes You’re Making and How to Fix Them: Whether your website is one day old or ten years old, you want to make sure the resources that you’ve put into your site will pay off with more readers, more sales, and more opportunities for your career. Learn about the 5 biggest mistakes that authors make with their websites that can affect their usefulness and impact. You’ll also learn best practices for design and content, the most important visual areas to focus on (where do visitors’ eyes land first and how can you take advantage of that?), plus valuable online strategies to help grow your career.
Whether you are a seasoned author or yet to be published, this information-packed workshop will inspire and educate you on how to best share your stories and build a career in writing.
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